Data to the People: Two More Signs

Here are two more signs of progress towards a personal data ecosystem where individuals have the ability to easily aggregate and selectively share their personal data with a far greater degree of convenience and control than they have today:

Forrester-logo

Forrester just released a report by Customer Intelligence analyst Fatemeh Khatibloo entitled Personal Identity Management that has generously been made publicly available by Personal.com — see this blog entry. Connect.Me is one of the companies interviewed in the report. Here’s the exective summary:

Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with growing concerns about data security, means that individuals increasingly want to know when data about them is being collected, what is being stored and by whom, and how that data is being used. As a result, a nascent industry is forming, with the promise of giving consumers control over their own data. We call this phenomenon personal identity management (PIDM). In this report, we outline what we expect PIDM will look like, and we provide Consumer Intelligence (CI) professionals with the insight to prepare for this impending change.

Uk-bis-logo

The UK Government’s Department of Business Innovation & Skills (BIS) released a report entitled Better Choices: Better Deals — Consumers Powering Growth. Here’s the key announcement it contains:

We are helping consumers to access, control and use data held about them by businesses through a radical new programme of work called ‘mydata’. Over 20 leading businesses, covering financial services, retail, utilities, telecoms and online platforms, have agreed to work with Government on ‘mydata’.The applications of ‘mydata’ are potentially limitless.They might enable you to identify which of the 12 million mobile phone contracts is the best for you (based on your past 12 months usage); to understand what the average fat content of the food you purchase from supermarkets is; or to find out whether there might be better ways of saving your money or using your credit and debit cards. By helping you access your own data we believe a market in useful apps and websites will be stimulated – able to analyse your data for you, to make choosing the best deal easier.

(Note: this post by Ctrl-Shift, the London-based analyst firm covering this personal data power shift, explains why BIS has since renamed this initiative from “mydata” to “midata”.)

Both reports suggest why new person-centric approaches to building trust online, such as the Respect Trust Framework upon which Connect.Me’s services are based, are big wins for individuals as well as big wins for app developers and and vendors who understand why giving individuals control of their personal data is ultimately to their benefit.

This has been a key tenet of vendor relationship management since its inception by Doc Searls in 2005, and will be a major thrust of his new book, The Intention Economy, coming out next spring. And it adds even more momentum going into the 13th Internet Identity Workshop next week in Mountain View, CA.

 

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